Scent is hard to sell online.
Without smelling the product, storytelling and structure have to do the work of confidence.
Ambient fragrance
sevenscents.
Hotel scent storytelling translated into collection structure, with a clear path to the starter kit and signature oils.
- Industry
- Ambient fragrance
- Service
- Store redesign
- Timeline
- [CONFIRM]
- Platform
- Shopify
The brief
sevenscents needed an elegant storefront that made scent families feel experiential rather than like a commodity catalogue. Shoppers had to understand the hotel inspired story and still find a clear next step.
The build centred on lifestyle led collection pages and a shoppable path to the starter kit and signature oils. Primary service: store redesign.
The constraints
What we had to design around.
Many families, one journey.
Collection architecture had to guide browsing without overwhelming first time visitors.
Starter kit as the bridge.
The path from curiosity to the starter kit and signature oils needed to be obvious on mobile.
The approach
Decisions that shaped the store.
Hotel inspired storytelling
Collection pages framed around atmosphere and ritual rather than raw SKU lists.
Clear kit path
Starter kit and signature oils surfaced as the primary conversion path.
Lifestyle led merchandising
Imagery and section rhythm built for browse to buy without losing elegance.
Editable Liquid sections
Campaign and seasonal edits stay in the theme editor.
Build notes
Custom Liquid sections, documented theme editor controls and performance conscious media handling. No invented metrics.
[CONFIRM figma URL for sevenscents]
Results
What changed after launch.
On Clutch
5.0 
followers on Dribbble
36,500+
Quantitative revenue percentages are [CONFIRM]. Qualitative outcome: an elegant scent store with a clearer path from browsing to the starter kit.
Client voice
What the brand said after launch.
"From discovery to launch, the team stayed sharp and practical. The new store looks beautiful and customers actually stick around longer. Would happily work with them again."
Sam Ortega
sevenscents. · Ambient fragrance
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