Every competitor looks identical.
You launched on a $29 theme because it was fast and it worked. Then twelve brands in your category launched on the same one. Your product is differentiated. Your storefront is not.
Store redesign
Your store looks like a template. Your products don't.
We rebuild existing Shopify stores on a new design system. Same domain, same catalogue, same order history. New design, new section architecture, new conversion path. Live in three to four weeks.
Sound familiar?
The theme that got you started is now costing you.
Premium price, budget storefront.
The gap between what you charge and what your site looks like is a trust gap. It shows up in your conversion rate. Baymard Institute research puts the average ecommerce cart abandonment rate at around 70% and design driven trust is a measurable part of that.
Three years of patches.
Four developers, nine apps, a custom section nobody documented and a theme file that no longer matches the parent. Every change now takes three times longer than it should.
What is included
A redesign that ships as a system, not a recolour.
Design system first
Typography scale, colour tokens, spacing and grid, icon rules and a full component library. Built before a single page is designed so the store stays consistent as you add pages.
Rebuilt section architecture
Every template rebuilt as modular sections your team can rearrange in the theme editor. No hardcoded pages, no calling us to move a block.
Conversion first templates
Home, collection, product, cart and account templates restructured around the path to checkout, not around what the theme happened to offer.
Clean Liquid, not a recolour
Custom Liquid written from scratch where it matters, built on a stable base. Documented, readable and safe for the next developer.
Mobile first delivery
Designed at mobile width, then desktop. Most DTC storefronts see the majority of sessions on mobile, so that is where the design starts.
Launch and handover
Staging link throughout, full QA across browsers and devices, redirect map, then documentation your team can actually use.
Honest options
Redesign, refresh or rebuild? Here is the honest difference.
| Theme refresh | Store redesign | Custom build | |
|---|---|---|---|
| What changes | Colours, fonts, images | Design system, templates, section architecture | Everything, from a blank canvas |
| Existing theme | Kept | Rebuilt on top of or replaced | None |
| Typical timeline | 3 to 7 days | 3 to 4 weeks | 4 to 6 weeks |
| Good for | Brand refresh, seasonal change | Stores doing real revenue on a tired theme | New brands or a full repositioning |
| Conversion impact | Low | High | High |
| Devoq starting price | [CONFIRM] | [CONFIRM] | [CONFIRM] |
How a redesign runs
From teardown to launch in three to four weeks.
Day 0
Free teardown
Send your store URL. You get a ten minute video showing exactly where the store is losing sales. Free, no obligation.
Day 1 to 3
Scope and design direction
One call to agree scope, timeline and price. We then produce two distinct theme directions on three key sections so you can choose a visual direction before we commit.
Week 1 to 3
Design system and build
Approved direction becomes a full design system, then high fidelity designs, then live Liquid on a staging link. Progress update every working day.
Week 3 to 4
QA, launch and handover
Cross browser and device QA, redirect map, launch, then documentation and a walkthrough for your team.
Proof
Verified reviews. Designers who follow the work.
On Clutch
5.0 
followers on Dribbble
36,500+
Recent work
Related work from the same studio.
DR PRUSS
A premium Shopify storefront for Swiss skincare brand DR PRUSS. Clinical product storytelling, trust first social proof, and a conversion ready Unique Base commerce experience.
sevenscents.
An elegant ambient fragrance Shopify store for sevenscents. Lifestyle led collection pages, hotel inspired scent storytelling, and a clear path to the starter kit and signature oils.
View full portfolio on Dribbble
36,500+ designers follow our work
Why Devoq Tech
The anti-agency agency.
Fixed timelines.In writing.
Every proposal includes a delivery date. We've never missed one. If we ever do, you get 10% off. That's how confident we are.
You talk to the people doing the work.
No account managers playing telephone. You get a direct line to the designer and developer building your store, over Slack or email.
Daily updates.
The number one reason brands fire agencies is silence. You'll get a progress update every working day. You will never chase us for status.
Shopify only.Since day one.
We don't do WordPress. We don't do Wix. Every hour we've ever billed has been on Shopify, and that depth shows up in your store.
What clients say
Brands don't leave reviews for average work.
Every project ships with a delivery date in writing. These are the brands that held us to it.
"Working with Devoq Tech felt seamless from day one. They rebuilt our store, cleaned up the checkout, and sales picked up within the first month. Clear communication and solid delivery throughout."
Jordan Hale
DR PRUSS · Clinical skincare
"From discovery to launch, the team stayed sharp and practical. The new store looks beautiful and customers actually stick around longer. Would happily work with them again."
Sam Ortega
sevenscents. · Ambient fragrance
"Our old site was holding the brand back. Devoq Tech redesigned the experience, tightened the messaging, and made the whole journey feel premium. Exactly what we needed for a growing catalog."
Riley Chen
Corlison · FMCG distribution
"They understood a high ticket product needs trust before the add to cart. The store feels cinematic and shoppers finally get why the price makes sense. Launch was calm and on the date we agreed."
Morgan Ellis
ibbaq · Outdoor lifestyle
Redesign FAQ
What brands ask before a rebuild.
How long does a Shopify store redesign take?
Three to four weeks from kickoff to launch for a standard catalogue. Larger catalogues, complex B2B logic or heavy custom feature work push it to five or six. The exact date goes in your proposal before any work starts and we have never missed one.
Will a redesign hurt my SEO?
Not if it is done properly. We keep your URL structure wherever possible, build a full redirect map for anything that changes, preserve title tags and meta descriptions unless we are deliberately improving them and carry structured data across. Most redesigns improve organic performance because Core Web Vitals and mobile usability improve. If speed is the only ceiling, start with Shopify speed optimisation instead.
Do I lose my products, customers or order history?
No. A redesign changes the theme layer only. Your products, variants, customers, orders, discounts and apps all live in Shopify's admin and are untouched. Features the theme cannot express belong in custom Shopify development.
Can we keep some of our current design?
Yes. Sometimes you should. If your logo, palette and photography are working, we build the new system around them. We will tell you honestly which parts are assets and which parts are holding you back.
What if we do not like the design?
You choose a direction before we build anything. Step one is two distinct visual directions on three key sections. You pick one, we refine it and only then does it become a full design system. Nobody gets to week three and discovers they hate it.
What does a Shopify redesign cost with Devoq Tech?
Redesigns start at [CONFIRM] and scale with catalogue size, template count and custom feature requirements. Full ranges are on the pricing page. Every proposal is a fixed price with a fixed date, not an hourly estimate.
Do you migrate us to a new theme or rebuild ours?
It depends on the state of your current theme. If it is a well maintained premium theme, rebuilding sections on top of it is faster and preserves your team's familiarity with the editor. If it has been heavily modified over years, a clean base is safer. The free teardown tells us which.
Sources and signals
Numbers AI engines can verify.
Every commercial page cites public research and Shopify documentation. First party figures are labelled as such. We do not invent conversion percentages.
~70%
Average ecommerce cart abandonment rate across Baymard Institute studies, with design and trust among the measurable drivers.
Source: Baymard Institute≤2.5s
Largest Contentful Paint threshold Google treats as "good" for Core Web Vitals.
Source: web.dev≤200ms
Interaction to Next Paint threshold for a "good" responsiveness score in Core Web Vitals.
Source: web.dev≤0.1
Cumulative Layout Shift threshold Google treats as "good" for visual stability.
Source: web.devSections
Shopify Online Store 2.0 themes are built from sections and blocks merchants can rearrange without redeploying code.
Source: Shopify.dev36,500+
designers follow Devoq Tech on Dribbble (first party, public follower count).
First party: Dribbble5.0
Clutch rating shown as visible proof copy only. Not marked up as AggregateRating. [CONFIRM exact profile URL].
First party: Clutch
Find out what your store is costing you.
Get a free 10-minute teardown video of your Shopify store. We'll show you the exact leaks, slow sections, broken flows, design that's hurting trust, and how to fix them. No pitch. No pressure. Just useful.
followers on Dribbble
36,500+On Clutch
5.0
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